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Brand—Strategy, Naming, Identity + Motion

About this project.
Television with vision.

Zone·TV is redefining the TV viewing environment by delivering a personalized entertainment experience filled with expertly curated, exciting new content.

We started by developing the Zone·TV brand strategy and visual identity. With Zone·TV’s unique content, proprietary A.I. and customizable viewing environment, we wanted to design a symbol that would reflect a “lean forward” or “lean back ” viewing experience. The symbol does just that—it leans forward or leans back depending on how you choose to view it.

Having developed all of Zone·TV’s brand assets, dynamic channel brandmarks and their “Television with vision” positioning line, we moved forward with building out their ad campaigns, print materials, website and channel promos.

As we move forward we are continuing to create on-air graphics and work closely with their development team to constantly improve the design of their dynamic channel user interface. A huge thanks to Canadian illustrator Ty Dale for the illustrations that help bring the Zone·TV brand to life.

Strano + Pettigrew Design Associates
Toronto branding agency

1179 King Street West—Suite 018
Toronto, Ontario Canada M6K 3C5

416 471 5215