They articulated and captured the tone and spirit of what we do. They converted that spirit into a brand strategy that was dynamic enough for us to be able to scale on.
—Founder + Executive Chairman, Zone·TV
—Rebrand for entertainment technology company
Television with vision.
Zone TV is redefining the TV viewing environment by delivering a personalized entertainment experience filled with expertly curated, exciting new content.
We started by developing the Zone TV brand strategy and visual identity. With Zone TV’s unique content, proprietary A.I. and customizable viewing environment, we wanted to design a symbol that would reflect a “lean in” or “lean back ” viewing experience. The symbol does just that—it leans forward or leans back depending on how you choose to view it.
Having developed all of Zone·TV’s brand assets, dynamic channel brandmarks and their “Television with vision” positioning line, we moved forward with building out their ad campaigns, print materials, website and channel promos.
We continued to create on-air graphics and work closely with their development team to constantly improve the design of their dynamic channel user interface.
A huge thanks to Canadian illustrator Ty Dale for the illustrations that helped bring the Zone TV brand to life.