Disciplines
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Brand Strategy
Brand Identity
Design
Art Direction
Website
S+PDA Entertainment Branding
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Zone·ify
They articulated and captured the tone and spirit of what we do. They converted that spirit into a brand strategy that was dynamic enough for us to be able to scale on.
—Founder + Executive Chairman, Zone·TV
Zone·tv – Television with vision.
—Rebranding a next-generation media company
Television with vision.
Zone·tv is a next-generation media company reshaping how audiences experience television. With a focus on personalization, curation, and advanced content delivery, zone·tv brings together linear, on-demand, and AI-driven programming to create dynamic, custom viewing experiences. At the heart of their offering is a platform that powers intuitive, user-centric content ecosystems—used by leading operators and content owners across North America.
When zone·tv was ready to evolve its brand, they partnered with us to develop a new identity that matched their forward-thinking vision and technological innovation. We led a comprehensive branding initiative that began with deep brand strategy work, uncovering what truly set zone·tv apart: their unique ability to merge editorial insight with cutting-edge automation and personalization. From this foundation, we crafted a bold and modern brand identity designed to communicate clarity, intelligence, and a future-forward media ethos.
Our design work included the development of a distinctive visual system, tone of voice, and design language that could flex across B2B and consumer-facing touchpoints. We provided art direction for visual storytelling that reflects the brand’s dynamic, intelligent, and adaptive nature. The new identity was brought to life through a complete redesign of the zone·tv website, focusing on clarity of message, structured storytelling, and a clean, intuitive user experience that positions zone·tv as a leader in personalized television.
The result is a brand that confidently reflects zone·tv’s innovation, supports their evolving business model, and resonates with both partners and users in a rapidly shifting media landscape.
