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The Wheatless Gourmet

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Brand—Naming, Identity + Packaging

About this project.
Gluten-Free Brand

The Wheatless Gourmet is a line of gluten-free hors d’oeuvres recently launched by VP Brokerage. With the trend in gluten-free meals well on the upswing, VP Brokerage is offering this unique line of zero-gluten hors d’oeuvres perfect for entertaining.

S+PDA developed the naming, identity and an overall design system as well as the packaging for the entire line. A light, uncomplicated aesthetic with a delicate approach to typography is paired with simple, white backdrop food photography. Bon appétit!

Strano + Pettigrew Design Associates
Brand builders. Brand Architects.

1179 King Street West—Suite 018
Toronto, Ontario Canada M6K 3C5

416 533 7171
studio@stranoandpettigrew.com