The Wheatless Gourmet
Brand—Naming, Identity + Packaging
About this project.
The Wheatless Gourmet is a line of gluten-free hors d’oeuvres recently launched by VP Brokerage. With the trend in gluten-free meals well on the upswing, VP Brokerage is offering this unique line of zero-gluten hors d’oeuvres perfect for entertaining.
S+PDA developed the naming, identity and an overall design system as well as the packaging for the entire line. A light, uncomplicated aesthetic with a delicate approach to typography is paired with simple, white backdrop food photography. Bon appétit!