Disciplines
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Brand Strategy
Brand Identity
Design
Packaging
Illustration
It was about how excited they were for the project. They took it on as their own and it was like working with my business partner.
—Anita Akoye—Founder, Tannk Co.
Tannk Co.
—Children’s Clothing Brand
Children are our future—and the future looks brilliant!
Founded by philanthropist, entrepreneur, author and mother Anita Okoye, the Tannk Clothing Company is a children’s apparel company with an unwavering dedication and commitment to helping improve the lives of African children.
Tannk’s vision is to become Africa’s most trusted and philanthropic children’s clothing company with a promise to produce, and make affordable, the best possible children’s apparel, while contributing to the education and empowerment of African children. A significant percentage of proceeds will be donated to children’s education causes across Africa—staying true to its vision.
Employing our brand strategy methodology, we worked collaboratively with the founder to develop a strategic framework and visual identity that would reflect a sense of positivity, caring and playfulness.
Illustration plays a significant role in the brand’s design system. Tannk’s beautiful illustrations were created by Canadian designer and illustrator Sam Arnold.
