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Sauza Blue Tequila

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Campaign + Design

About this project.
Joie de bleu

Sauza Tequila is the number one tequila in Quebec. To celebrate that achievement, and as a way of showing their appreciation, Sauza has introduced “Sauza Blue” to Quebec. We were asked to develop the outdoor campaign for this momentous occasion by celebrating Montreal’s love of celebrating. Montreal is known for it’s “Joie de vivre” or as we like to say “Joie de bleu.”

A special thanks to the extremely talented, U.K. illustrator Laura Barnard.

Strano + Pettigrew Design Associates
Brand builders. Brand Architects.

1179 King Street West—Suite 018
Toronto, Ontario Canada M6K 3C5

416 533 7171
studio@stranoandpettigrew.com