Tannk Co. logo and illustrations


Brand Strategy
Brand Identity


They’ve given me guidelines
that I can use to make this
brand a success.

—Anita Akoye—Founder, Tannk Co.

Tannk Co.
—Children’s Clothing Brand

Children are our future—and the future looks brilliant!

Founded by philanthropist, entrepreneur, author and mother Anita Okoye, the Tannk Clothing Company is a children’s apparel company with an unwavering dedication and commitment to helping improve the lives of African children.

Tannk’s vision is to become Africa’s most trusted and philanthropic children’s clothing company with a promise to produce, and make affordable, the best possible children’s apparel, while contributing to the education and empowerment of African children. A significant percentage of proceeds will be donated to children’s education causes across Africa—staying true to its vision.

Strano and Pettigrew worked closely with Anita Okoye to develop an overarching brand strategy and visual identity that would reflect a sense of positivity, caring and playfulness.

We look forward to Tannk’s new branding, design and packaging contributing to the brand’s success. 

Tannk’s beautiful illustrations were created by Sam Arnold.

Tannk knapsac product design
Tannk baby onesie design
Tannk knapsac product design
Tannk knapsac product design
Tannk mailer package design
Tannk Co retail package design
Tannk Co illustrations
Tannk retail clothing tags design
Tannk Co illustrations
Tannk Co. branding