Momentum Jets—Luxury + Executive Travel
Brand Strategy, Visual Identity, Website design + Packaging
About this project.
Momentum Jets—Private Jets, Luxury + Executive
Momentum Jets is a new luxury and executive travel brand with a clear mission to elevate and redefine the premium, private air travel experience. Strano and Pettigrew had previously rebranded Momentum Solutions – the parent company, and was asked to take on this new project.
With careful consideration being given to differentiating Momentum Jets as a category-defining brand, we developed a carefully researched brand strategy and visual identity. The objective was to differentiate Momentum Jets from other players in the space and position them as a category-defining brand.
Our design system included the design for everything from the initial brandmark and on-board amenities packaging, through to the livery design and soon to come uniforms.
Momentum Jets—You have arrived.