Disciplines

Logo Design
Visual Identity
Design
Copywriting
Art Direction

 

Strano + Pettigrew Design Associates delivered the results we were looking for, and our end client was very happy with the brand identity delivered.

—President + CEO, Therefore Interactive

Goway Travel
—We’ll make your holiday… well… your holiday.

Our journeys make us who we are – and what we all are, is unique.

Brand refresh for a titan of the travel sector. Therefore Interactive is a leading Canadian web agency with a significant, and well-recognized, track record in the travel industry. So when they were awarded the Goway Travel web contract, and the branding component, we were honoured to be their branding agency parter of choice.

Working directly with the team at Goway travel, we developed the new brandmark and overarching design system which would be their first brand refresh in 54 years.

Goway travel is all about personalized travel experiences. They are reknowned for having dedicated destination experts who craft tailored travel experiences for their clients. The wordmark, with it’s very subtle tweak, or personalization, applied to the first letterform is meant to imply direction and travel. The writing is divided into three catagories: aspirational ads, destination-specific ads and executions featuring their travel specialists—all focused on personalized travel.

Therefore Interative   |   Goway Travel

Goway Introduction
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Goway_wordmark
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Goway_symbol
Presia_Ag_Insights_truck
Goway_instagram_home
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Goway_OOH_street_billboard_ad
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Goway_OOH_transit_destination_ad
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Goway_fullpage_specialist_ad
Goway_globetrotting_magazine_cover
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