A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart from everyone else..
—President, GHN Group
—Redefining heavy civil infrastructure
& environmental services.
GHN is an innovator in the delivery of heavy civil infrastructure and environmental services. Through the implementation of sector defining standards of execution, site management and safety, GHN has clearly raised the bar in an ever-changing sector.
GHN was formed as an amalgamation of three privately-owned construction companies, each specializing in a specific civil infrastructure discipline. This new company would set an impressive and strict level of operational standards for itself, defining it as a clear industry leader.
It was our job to synthesize that mission into a comprehensive brand strategy and visual identity. Our objective was to elevate the brand so it would be clearly differentiated from other players in the space. With that in mind, our creative strategy was to develop a visual identity that is bold, sophisticated and enduring.
The colour palette is meant to reflect the environments they work in and the symbol, two sides of a building block, speaks to the “out-of-the-box thinking” that reflects this company’s evolved ways of working.