Second Cup Coffee Co.—Flat White Launch
Campaign, Design, Packaging, Experiential + Broadcast
About this project.
Flat White—National Launch Campaign
Second Cup Canada had introduced the Flat White to its menu of
So we commissioned two, custom made, Piaggio Ape50s from Ireland to be the focal point of our experiential sampling campaign.
Marketing Magazine did a great write up on the launch which also showcases our TV spot. You can read it here.