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Second Cup Coffee Co.—Flat White Launch

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Campaign, Design, Packaging, Experiential + Broadcast

About this project.
Flat White—National Launch Campaign

Second Cup Canada had introduced the Flat White to its menu of espresso based coffees. Strano + Pettigrew was asked to develop a nation-wide launch campaign that would introduce this antipodean favourite to Canadians. Since the Flat White was new to most Canadians, our mission was to “Educate and Advocate”—and there’s no better way to do that then by letting Canadians taste one!

So we commissioned two, custom made, Piaggio Ape50s from Ireland to be the focal point of our experiential sampling campaign.

Marketing Magazine did a great write up on the launch which also showcases our TV spot. You can read it here.

Flat White experiential Piaggio
Flat White campaign ad
Flat White campaign ad
Flat White campaign ad
Flat White experiential campaign
Flat White experiential campaign
Flat White experiential campaign
Flat White experiential campaign
Flat White experiential campaign
Flat White retail campaign cup
Flat White retail campaign cup

Strano + Pettigrew Design Associates
Brand builders. Brand Architects.

1179 King Street West—Suite 301B
Toronto, Ontario Canada M6K 3C5

416 533 7171
studio@stranoandpettigrew.com