Second Cup Coffee Co.—Flash Cold Brew Launch
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Campaign, Design, Packaging, Experiential + Broadcast
About this project.
Flash Cold Brew—National Launch Campaign
Summer 2017—S+PDA launches Flash Cold Brew nation-wide with Second Cup Coffee Co.
While some coffee companies make cold brew by steeping coffee in cold water for 24 hours, Second Cup re-thought the process in order to ensure their cold coffee would retain
The process of brewing fresh coffee directly over ice results in a cold brew that maintains all its
Our positioning: Rethink the cold.
Like with most new product launches, the best way for consumers to understand it is to try it. So we proposed a sampling campaign that would feature custom made cold brew trikes and street teams. In addition, we felt that the process needed to be shown as did the
Definitely a cool project.








Strano + Pettigrew Design Associates
Toronto branding agency
1179 King Street West—Suite 018
Toronto, Ontario Canada M6K 3C5
416 471 5215
studio@stranoandpettigrew.com