Second Cup Coffee Co.—Flash Cold Brew Launch
Campaign, Design, Packaging, Experiential + Broadcast
About this project.
Flash Cold Brew—National Launch Campaign
Summer 2017—S+PDA launches Flash Cold Brew nation-wide with Second Cup Coffee Co.
While some coffee companies make cold brew by steeping coffee in cold water for 24 hours, Second Cup re-thought the process in order to ensure their cold coffee would retain
The process of brewing fresh coffee directly over ice results in a cold brew that maintains all its
Our positioning: Rethink the cold.
Like with most new product launches, the best way for consumers to understand it is to try it. So we proposed a sampling campaign that would feature custom made cold brew trikes and street teams. In addition, we felt that the process needed to be shown as did the
Definitely a cool project.