strano and pettigrew logo

Disciplines

Campaign
Design
Packaging
Art Direction
Experiential
Video

 

Everything they’ve done moves the brand in a premium, contemporary direction.

—VP, Marketing, Second Cup Coffee Co.

Second Cup Coffee Co.
—Flash Cold Brew Launch Campaign

Rethink the cold.

S+PDA campaign launches Flash Cold Brew nation-wide for Second Cup Coffee Co.

While the competitive set made cold brew by steeping coffee in cold water for 24 hours, which often results in a weaker coffee flavour profile. Second Cup re-thought the process. By brewing fresh coffee directly over ice Second Cup developed a superior product, which maintained all the characteristics of their carefully crafted blend.

Our positioning: Rethink the cold.

Like most new product launches, the best way for consumers to appreciate a product it is to try it. We created an extensive experiential sampling campaign which featured custom made cold brew trikes and urban street teams. In order to extend the appeal of the core product, we promoted the flash cold brewing process as well as the additional flavour options. We created multiple video assets with Canadian director Jamie Way, showcasing the flash cold brew process. Shot at nearly 1000 frames per second, this was definitely a cool project.

Flash Cold Brew experiential street team
Flash Cold Brew street team
Flash Cold Brew experiential street team
Flash Cold Brew experiential street team sampling flash cold brew
Flash Cold Brew experiential street team
Flash Cold Brew experiential street team
Flash Cold Brew experiential campaign sampling tricycle
Flash Cold Brew three flavours
Flash Cold Brew Rethink the Cold image