Effica DNA kit package design


Brand Strategy
Brand Identity


Their core differentiator is their agility, attention to detail, and brand ownership.

—CMO, Heritage Cannabis Holdings

Effica Precision Life Sciences
—Cannabis + DNA Technology Platform

Precision life sciences and the efficacy of personalized, genomics-based medicine.

Effica was created as the medical division of one of Canada’s leading cannabis holding companies. The brand’s ethos was centred around efficacy—evidence-based, personalized health and wellness solutions which all start with a simple genomics test.

Strano and Pettigrew began by synthesizing the company’s research into a cohesive brand strategy. This was followed by a rigorous name generation exercise, culminating in the name Effica for the corporate brand and Quod:TX for their DNA kit and nutraceutical products line.

Effica comes from efficacy.

The name Quod:TX, pronounced “quad,” is a reference to the four chemical building blocks of the DNA molecule. “Quod” in latin translates to “evidence.” Combined with TX, or treatment, Quod:TX stands for evidence-based treatment.

Built from the ground up—a complete branding exercise from strategy to naming to visual identity.

Effica branding
QuoaTX logo
Effica website homepage design
DNA welcome kit card design
Effica business card design
Effica website homepage design
nutraceuticals package design