Brand Strategy, Visual Identity + Package Design
About this project.
D·Mark is the genomic and life sciences workflow solutions partner of choice for scientists and bio-science labs. D·Mark specializes in the identification and curation of leading-edge products and expert technical consultation that accelerate the development of vital research discoveries and diagnostics.
Strano and Pettigrew Design Associates developed a strategic growth plan for D·Mark which included their vision, mission, core values and 5-year growth objectives. This was the foundation that would define D·Mark’s growth.
Using the brand strategy as our foundation we then created a new brand identity, visual language and package design system for the brand.
A perfect example of S+PDA’s ability to develop complete, end-to-end business solutions from brand strategy to brand identity.