by spda_admin | Dec 14, 2021 | Uncategorized
Can’t a startup just go to market? We have a paragraph at the beginning of all our creative presentations that reads “Business now understands that in a time when the market is saturated with competition and innovation, design plays a defining role in establishing... 
by spda_admin | Nov 30, 2021 | Uncategorized
The definitive guide to choosing the right branding agency Choosing the right branding agency for your project can be a challenge when faced with what appears to be an endless array of options. However, understanding some key differences between the different types of... 
by spda_admin | Nov 2, 2021 | Uncategorized
Exciting times It is a very exciting time in a company’s genesis or evolution when leadership envisions the need to develop or refresh their brand. The process of creating a new brand should be a collaborative experience and a galvanizing journey—one that inspires... 
by spda_admin | Nov 2, 2021 | Uncategorized
Know your type Typography is a crucial component to a brand’s visual identity. Often, brand recognition is based entirely around a specific typeface or type treatment. But whether you are a designer or the steward of a brand, it is important to understand the...