Startups need branding more than ever

Startups need branding more than ever

Can’t a startup just go to market? We have a paragraph at the beginning of all our creative presentations that reads “Business now understands that in a time when the market is saturated with competition and innovation, design plays a defining role in establishing...
Choosing the right branding agency

Choosing the right branding agency

The definitive guide to choosing the right branding agency Choosing the right branding agency for your project can be a challenge when faced with what appears to be an endless array of options. However, understanding some key differences between the different types of...
Developing a brand step-by-step

Developing a brand step-by-step

Exciting times It is a very exciting time in a company’s genesis or evolution when leadership envisions the need to develop or refresh their brand. The process of creating a new brand should be a collaborative experience and a galvanizing journey—one that inspires...
Font licensing—Is your brand at risk?

Font licensing—Is your brand at risk?

Know your type Typography is a crucial component to a brand’s visual identity. Often, brand recognition is based entirely around a specific typeface or type treatment. But whether you are a designer or the steward of a brand, it is important to understand the...