Branding + Design—Creative all-rounder
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About me.
Disciplines
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Logo Design
Visual Identity
Design
Copywriting
Art Direction
Goway Travel
—We’ll make your holiday… well… your holiday.
Our journeys make us who we are – and what we all are, is unique.
Brand refresh for a titan of the travel sector. Therefore Interactive is a leading Canadian web agency with a significant, and well-recognized, track record in the travel industry. So when they were awarded the Goway Travel web contract, and the branding component, we were honoured to be their branding agency parter of choice.
Working directly with the team at Goway travel, I developed the new brandmark and overarching design system which would be their first brand refresh in 54 years.
Goway travel is all about personalized travel experiences. They are reknowned for having dedicated destination experts who craft tailored travel experiences for their clients. The wordmark, with it’s very subtle tweak, or personalization, applied to the first letterform is meant to imply direction and travel. The writing is divided into three catagories: aspirational ads, destination-specific ads and executions featuring their travel specialists—all focused on personalized travel.
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Branding & Design—Creative All-Rounder
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Services
Branding
Brand Strategy
Naming
Positioning
Messaging
Visual Identity
Brandmarks
Brand Guidelines
Art Direction
Visual Campaigns
Design
Airline Livery Design
Packaging
Editorial Design
Corporate Design
Identity Design
Conference Materials
Motion
Video Editing
Sound Design
Motion Graphics
Digital
Wireframing
Information Architecture
Web Design + Build
Social Media Assets + Templates
Presentation Design
Digital Ads