Friends with benefits.
—Cannabis retail partners rewards programme.

Spark up a new relationship.

Fika is a leading Canadian cannabis retail company redefining the business of cannabis retail. After the acquisition of several cannabis retail brands, Fika Company implemented a partners rewards programme.

With the programme initially intended to roll out across the six brands in their portfolio, our symbol design was based on six locations, the flower and the spark.

The campaign was grounded in the concept of creating new relationships within the Fika family of brands.