Rollados
—Branding + Package Design

IBetter Food Concepts developed a new convenience item for their grab-and-go retail clients—a new alternative to the classic burrito. Rollados are single-serve taco rolls with Mexican-inspired fillings baked into a soft masa dough. They come in four different flavour configurations, two of which are breakfast items. We were asked to develop the taco rolls’ branding and package design.

I were looking to create a brand that was fun, and somewhat retro in its approach. Their overarching design and packaging were also meant to look different in order to achieve shelf appeal and differentiate Rollados from other quick-serve items. We commissioned illustrator Anthony Orozco to create his version of the classic Mexican Calavera. The type we chose for the wordmark is playful with a retro edge and the overall packaging has a matte finish to give it a softer feel.