Broadcast + Motion
Favourite Design Magazine
Choi’s Package Vol. 3
Packaging of the World
Strano + Pettigrew Design Associates
—Toronto Brand Builders
Brand architects. Brand builders.
Strano and Pettigrew is a Toronto-based, boutique branding and design agency with a passion for helping great brands grow. Through strategic thinking and compelling design, S+PDA strives to pursue an architectural approach to brand building—meaning a well-researched, strategic framework supports each creative execution. Examples of our work can be found here.
From global companies to inspiring startups, we partner with clients nationally and abroad who span a diverse range of industries. With a strong, well-engineered and actionable brand strategy as the foundation, we develop compelling creative solutions which are type-driven, minimalist, enduring and engaging.
Our brand building process is meticulous and begins by developing a strategic brand framework prior to developing the visual language and design systems. Most importantly, Strano and Pettigrew always ensure that the authenticity, and the heart of a client’s brand, are at the core of every creative execution. You can read more about our brand building process here.
A career which began in London, the UK’s creative hub, lead to working with top tier agencies in Toronto and forming S+PDA in 2004. Albert has successfully lead the design and creative direction for clients nationally and abroad. His work has been published in internationally respected creative and marketing publications.
Albert is an award-winning creative director and designer with over 20 years industry experience and an extensive body of work ranging from brand identity, traditional advertising, packaging and editorial design to interactive new media and broadcast.
Albert’s career began in the United Kingdom working in London’s creative hub, the Clerkenwell district, as primary designer and pre-press production lead for one of the city’s premiere print firms.
Upon his return to Canada, Albert provided design services for some of Canada’s leading advertising agencies and design firms; agencies such as Young and Rubicam, Saatchi and Saatchi and Gee, Jeffery and Partners. As a result, he has had the opportunity to work on brands of global recognition.
With a desire to expand into new media, Albert began work as senior designer, and later Associate Creative Director, of award-winning interactive firm Blast Media in Toronto. Albert’s interactive portfolio includes site design for clients such as The Second Cup, The Vancouver Canucks, Sleep Country Canada, Air Canada Cargo, Cogeco Cable and Fido.
In 2004 Albert co-founded Strano and Pettigrew Design Associates and has successfully lead the design and creative direction for a diverse and well respected group of firms nationally and abroad—firms which include Beam Global, Second Cup Canada, Air Canada, Xstrata Nickel, University of Toronto Press, The University of London UK, Aramark, MaRS Discovery District and The Childhood Cancer Canada Foundation.
Albert’s work has been recognized and published in internationally respected creative publications including, Communication Arts, HOW Magazine, Coupe Magazine and Marketing Magazine.
Strategy Magazine Design Agency of the Year 2020
Ana is a brand and culture strategist with over 14 years of experience blending two complementary career paths: branding and marketing on one side and organization development and human resources on the other, with a master’s degree in sociology in between. She is certified in Design Thinking, a human-centered approach to business and sustainability branding.
Her diverse experience includes working in FTSE 100 companies in the energy, communications, and logistics sectors, NGOs, and as an independent consultant, having lived and worked in Romania, Jordan, Germany, The Netherlands, and Indonesia.
Following her broad but clear efforts to answer the question What drives customers and employees?” Ana’s unique insight into diverse cultures and environments led to the conviction that the strongest companies and brands are built inside out on a foundation of sustainable values.
Having worked for a multi-national energy corporation, she witnessed first-hand the shift towards energy transition and the increasing need for sustainable and environmentally friendly practices.
New business enquiries
We always welcome the opportunity to discuss new projects with potential clients. We find that an initial conference call is a great way to get the discussion started. Feel free to get in touch and we will be happy to schedule a call.