Strano and Pettigrew studio


Brand Strategy
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Packaging of the World
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Strano + Pettigrew Design Associates
—Toronto Brand Builders

Brand architects. Brand builders.

Strano and Pettigrew is a Toronto-based, boutique branding and design agency with a passion for helping great brands grow. Through strategic thinking and compelling design, S+PDA strives to pursue an architectural approach to brand building—meaning a well-researched, strategic framework supports each creative execution. Examples of our work can be found here.

From global companies to inspiring startups, we partner with clients nationally and abroad who span a diverse range of industries. With a strong, well-engineered and actionable brand strategy as the foundation, we develop compelling creative solutions which are type-driven, minimalist, timeless and engaging.

Our brand building process is meticulous and begins by developing a strategic brand framework prior to developing the visual language and design systems. Most importantly, Strano and Pettigrew always ensure that the authenticity, and the heart of a client’s brand, are at the core of every creative execution. You can read more about our brand building process here.

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Albert Strano

Co-founder + Creative director

A career which began in London, the UK’s creative hub, lead to working with top tier agencies in Toronto and forming S+PDA in 2004. Albert has successfully lead the design and creative direction for clients nationally and abroad. His work has been published in internationally respected creative and marketing publications.

Complete Bio

Albert is an award-winning creative director and designer with over 20 years industry experience and an extensive body of work ranging from brand identity, traditional advertising, packaging and editorial design to interactive new media and broadcast.

Albert’s career began in the United Kingdom working in London’s creative hub, the Clerkenwell district, as primary designer and pre-press production lead for one of the city’s premiere print firms.

Upon his return to Canada, Albert provided design services for some of Canada’s leading advertising agencies and design firms; agencies such as Young and Rubicam, Saatchi and Saatchi and Gee, Jeffery and Partners. As a result, he has had the opportunity to work on brands of global recognition.

With a desire to expand into new media, Albert began work as senior designer, and later Associate Creative Director, of award-winning interactive firm Blast Media in Toronto. Albert’s interactive portfolio includes site design for clients such as The Second Cup, The Vancouver Canucks, Sleep Country Canada, Air Canada Cargo, Cogeco Cable and Fido.

In 2004 Albert co-founded Strano and Pettigrew Design Associates and has successfully lead the design and creative direction for a diverse and well respected group of firms nationally and abroad—firms which include Beam Global, Second Cup Canada, Air Canada, Xstrata Nickel, University of Toronto Press, The University of London UK, Aramark, MaRS Discovery District and The Childhood Cancer Canada Foundation.

Albert’s work has been recognized and published in internationally respected creative publications including, Communication Arts, HOW Magazine, Coupe Magazine and Marketing Magazine.

Strategy Magazine Design Agency of the Year 2020

Jennifer Murray

Brand Strategy + Development

An innovative Senior Executive with a natural ability to understand the “personality” of a brand. With expertise in strategy and development, Jennifer helps organizations grow through clarity, alignment and organizational momentum.

Complete Bio

An innovative Senior Executive successful in leading and general management of small and medium sized organizations in high growth and turn-around situations. Track record of delivering fully integrated strategic solutions to maximize growth. Natural ability to understand the “personality” of a brand as well as expertise in brand strategy and development for both consumer and B2B products.

Astute knowledge of business and the consumer. Ability to multi-task in fast-paced demanding environments. Established reputation for developing teams and motivating people to embrace change, high standards and innovative solutions. Builder of strong strategic relationships with partners and suppliers.

Jennifer has held top positions in retail, agency and professional services organizations. Her career began in retail at Michel’s Baguette and The Second Cup Coffee Company where she played development, operations and then marketing roles. She successfully transformed the Michel’s Baguette division from unprofitable to the highest performing division in the company.

As Vice President of Marketing for Second Cup she defined the strategic positioning of the Second Cup brand and was the driving force in developing the organization to be Canada’s leading specialty coffee retailer in the late 1990’s. Jennifer took her passion for strategic branding to the agency side working at several marketing and communication firms. As Managing Director of the Toronto office of Anthem Worldwide, a branding and strategic design agency, she successfully grew the business by 30%.

Today Jennifer’s focus continues to be on strategy, brand and culture—enjoying the challenge of helping organizations, large and small, grow through clarity, alignment and organizational momentum.

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New business enquiries

We always welcome the opportunity to discuss new projects with potential clients. We find that an initial phone conversation is a great way to get the discussion started. Feel free to get in touch and we will be happy to schedule a call.