The firm


Strano + Pettigrew Design Associates Inc.—Brand architects. Brand builders.

Strano + Pettigrew is a Toronto creative and branding agency with a passion for strategic design, fully integrated campaigns and brand building. S+PDA has always strived to pursue an architectural approach to projects—meaning a well-researched, strategic framework supports each execution.

With a strong emphasis on traditional typography, S+PDA develops compelling creative solutions in the areas of brand strategy, campaign development, visual identity, packaging, editorial, experiential, print design, interactive and broadcast.

The agency serves clients nationally and abroad, spanning a diverse range of industries. S+PDA always ensures that the authenticity of a client’s brand is at the core of every unique execution.


Albert Strano
Co-founder + Creative director


Albert is an award-winning creative director and designer with over 20 years industry experience and an extensive body of work ranging from brand identity, traditional advertising, packaging and editorial design to interactive new media and broadcast.

Albert’s career began in the UK working in London’s creative hub, the Clerkenwell district, as primary designer and pre-press production lead for one of the city’s premiere print firms. 

Upon his return to Canada, Albert provided design services for some of Canada’s leading advertising agencies and design firms; agencies such as Young and Rubicam, Saatchi and Saatchi and Gee, Jeffery and Partners. As a result, he has had the opportunity to work on brands of global recognition.

With a desire to expand into new media, Albert began work as senior designer and later Associate Creative Director of award winning interactive firm Blast Media in Toronto. Albert’s interactive portfolio includes site design for clients such as The Second Cup, The Vancouver Canucks, Sleep Country Canada, Air Canada Cargo, Cogeco Cable and Fido.

In 2004 Albert co-founded Strano and Pettigrew Design Associates and has successfully lead the design and creative direction for a diverse and well respected group of firms nationally and abroad—firms which include Beam Global, Second Cup Canada, Air Canada, Xstrata Nickel, University of Toronto Press, The University of London UK, Aramark, MaRS Discovery District and The Childhood Cancer Canada Foundation.

Albert’s work has been recognized and published in internationally respected creative publications including, Communication Arts, HOW Magazine, Coupe Magazine and Marketing Magazine.