Strano + Pettigrew
Design Associates
Toronto branding agency connecting our clients with consumers who value authenticity, design & sustainability.
Hotel / Hospitality Branding
—Strategy and Design
Streaming TV Entertainment Branding
—Strategy and design
Private Aviation / Luxury and Executive Travel Branding
—Branding and Design
Hotel / Hospitality Look Book Design
—Design
CPG / Soft Drink Package Design
—Package Design and Campaign
Consumer Loyalty / Rewards Program
—Branding and Campaign
National Coffee Product Launch
—Design and Experiential Campaign
Organic Spirits Packaging
—Package Design
Wine and Spirits Design
—Package Design
Pizza Restaurant Branding
—Branding and Design
Men’s Personal Care Consumer Brand
—Branding and Package Design
Strano + Pettigrew is an award-winning, Toronto-based branding agency with a passion for strategy, design, packaging and fully integrated campaigns. We help our clients grow through strategic thinking and enduring design.
Our Branding Process
Our meticulous branding process ensures that, whether a brand is starting fresh or looking to evolve, it will be well-positioned to compete in today’s fast-paced, highly competitive marketplace. Here’s how we do that, step by step.
Strategy
We dig deep. Our first step is to get a full understanding of your business. We ask a lot of questions and we do a lot of digging.
It’s important that we fully understand your company, your competitors, your goals and the sector you do business in.
Creative
Creative is an important component of your new brand. It needs to be thoughtful, engaging and enduring. More importantly, it needs to be on brand. Strategy informs all of our creative decisions ensuring that our design is objective and rational.
Production
Having established the complete scope of work required for launch, we will have a clear list of deliverables to produce. S+PDA will produce all your brand assets and deliverables in-house, with very few exceptions, to ensure a consistent articulation of your brand across each and every touchpoint.
How we build brands—download our process document
Although our process is consistent, every client has a distinct set of needs and requirements. We invite you to download our complete process document below to see if we would be a good fit for your new brand, brand refresh or brand evolotion.
Branding and Design Insights from our Journal
How scope sets your branding budget – with real ranges
How Scope Sets Your Brand Project Cost There’s no fixed price for a brand project. Branding isn’t something bought off a shelf; it’s the outcome of a series of choices. Each decision, what’s in,...
Stop calling it a retreat
Build a performance brand. When an offer is labeled a "retreat", it carries an unspoken contract: comfort over challenge, caretaking over coaching. For skills‑based businesses, the label is not...
The Real Branding Job at Every Growth Stage
Companies rarely slow down because of a lack of energy. The slowdown often comes when the brand work stays the same while the business itself moves forward. What made sense at one stage becomes the...